To generate new potential customers for their business, companies today spend a lot of time, resources, and effort. Despite it, the potential customers you generate may not bring you accurate conversions every time.
According to statistics, 65% of businesses say that generating traffic and leads is their top marketing challenge.
The trick to winning more business is to generate quality leads that are more likely to convert into actual customers, and that’s what this ebook is about.
What is lead generation in digital marketing?
Lead generation in digital marketing includes all activities related to identifying and creating a database of potential users of your services.
Creating leads is essential because business contacts stimulate your sales process and improve your business.
Knowing the trends is a necessary and initial step towards creating any strategy, including generating B2B leads.
What are the best ways to generate B2B leads?
Based on your audience and your goals, choose the tactics, channels, and tools you will use to gather potential customers.
To help you grow your business, try these practical lead generation ways that can help you attract and engage potential business clients.
1. Facebook Lead campaigns
On Facebook, you can create campaigns using a lead generation objective that allows consumers to fill out a form called an “Instant Form,” with their contact information. You can also track lead conversion events on your website using the Facebook pixel.
Lead ads are much more than just a form. They can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.
2. Facebook Groups
You can also use Facebook Groups as a lead generation machine. Facebook Groups provide more personalization options, which is partly why many Facebook users join them.
When thinking about turning your Facebook Group into a lead generation machine, you need to find ways to generate a lot of engagement. You can have many members in a group, but if they’re not engaging and interacting, that will not do a lot for you.
A group is a place where people can share their opinions, expertise, ask questions, give answers, post relevant content with CTAs, etc. For example, a group focused on digital marketing is often full of valuable discussions and links/references to helpful resources.
Groups are very complex in terms of people’s interests. In a digital marketing group, there is always a person interested in a specific subject. This is an excellent and sustainable way of generating leads.
3. Blog posts
Content is the king.
One of the best ways to generate leads is to run your blog. When writing blog posts, focus on relevant and quality content that will give your audience value and inform customers about your products or services, and tell them how your product will solve their problems.
Give the audience a broader picture of your product, how they can use it, and explain to them what they can get if they become your customers.
Don’t write only about yourself and your product, but give your potential customers real value and relevant information. For example, teach them how to improve their skills and business using the practical tactics you share with them.
net’em is a digital application that generates leads at the request of the user. It is a tool where users can register and search for leads based on query and location. As a solution, net’em provides the user with the following lead information: website, name, phone number, email, and address.
Users also can save leads that the tool listed to them. That way, there is no need for c/p all data manually. In a few seconds, users can get a few hundred leads and use the rest of the time to contact leads.
The platform itself is created as Funnel, where the user monitors the status of contacted leads. The user also can enter their leads in the lists and monitor sales through the net’em platform.
The idea of net’em is to become a solution on the market that will enable leads to be generated extremely quickly in one place, enter new leads that the user came into contact with, and monitor the mutual communication.
Creating business contacts or lead generation is the focus of every B2B company interested in achieving a steady and reliable income.
Consistently trying out new tactics is the best way to ensure your business’s continued growth and profits.
Are you ready to improve your lead generation process? For more tips on how to get more out of your lead generation, get your free Lead Generation ebook today!