According to Statista, 54% of internet activities are performed on mobile devices, and almost 7 billion people use mobile phones.
Given the number of users who daily use the Internet, offering the most efficient user experience and responsive web design is essential.
Nowadays, we don’t need to sit in front of a PC to shop; it’s enough to take a phone out of a pocket.
Besides being displayed on desktops and laptops of different sizes, responsive pages are also adapted to smartphones and tablets.
Responsive web design ensures that your website features the content and tools you need to grow your business.
What is a responsive website design, and why does it matter? Let's find out!
What makes a good responsive website?
Responsive websites can look good on different devices, from tiny phone screens to large HD monitors. Page widths, texts, links, graphics, colors, and videos adjust automatically to fit the size and shape of any screen.
Responsive web design is one of the ways to build your brand awareness, diversify your user experience (UX) and attract more visitors. Responsive web design services ensure a web solution’s adaptive behavior to the screen size.
The main advantages of responsive design are:
- Increased website visibility in Google search:
- Increased traffic
- Better SEO
- Optimal user experience
- Increased brand visibility
- Increased number of users
- Competitive advantage
When thinking about making your design more responsive, you have to follow some of the best practices:
- Testing website prototypes on every device
- Choosing intuitive navigation menus
- Making scannable content
- Using an internal search feature to keep users on your page
- Adding strategic call-to-action buttons
Why your business needs a responsive website?
Responsive web design provides easily accessible information and a positive user experience independent of the device visitors use. Giving your user the best possible experience is the ultimate key.
Allow them to interact with you and make your content more enjoyable.
Users don’t have time to scroll or zoom on your website or an app. If your website isn’t optimized for display on mobile phones, you will lose a user in a second.
Responsive web design is an essential item to consider when planning to create a website or webshop. It gives users a better impression of your business and increases the possibility of selling your products.
Examples of responsive web design services
Check out these beautiful responsive website layouts for inspiration in your responsive web design projects.
The Dribbble website homepage has a flexible grid that converts to smaller columns for smaller screens (it has five columns for a desktop and two columns for mobile phones and tablets).
Dribbble is a great example of responsive web design because lately, they removed a few items for the mobile screen to make the mobile display look clear and tidy.
For example, there is a search bar and open navigation (menu) on the desktop display, while on mobile display, there is a “hamburger” menu with three bars, where the search bar is located.
YouTube’s homepage design has a flexible grid of videos that might be relevant to users. They go from a horizontal reading on the desktop to a vertical reading on mobile. There are three columns in each row on tablets and one column on mobile phones.
YouTube uses simple moves to improve navigation and user experience. For example, the mobile version has the main menu at the bottom of the screen, which is closer to the thumbs of phone users.
Our website is made in a fluid grid, which is a great plus. This means that columns are defined in CSS that automatically adjust to different screen sizes.
We also have flexible visuals and a design that can be adapted to any device, regardless of the size and shape of the screen.
At Async Labs, we develop user-friendly and responsive websites that work on all operating systems. Our page development techniques are focused and customized on your services and precisely tailored to your business needs.
Responsive web design is no longer a need but a standard. Today it is essential to give users a great experience and get their attention.
You don’t want to lose users and potential customers just because your site isn’t visible on their mobile phones and other devices.
If you have a website or webshop, check if it’s customizable for display on all devices. If it isn’t responsive yet, you’ll probably want to upgrade or change it completely. Contact us and get started with your new responsive website!
For more content, check our full article on how responsive web design services can make a difference.